Have you ever thought as how much would Online Marketing strategies impact the rise in your ROI ? If not, then please be patient to read this article while I reveal the big magic.
Where it has been recently reported after a global survey that the e-commerce industry shall grow revenues of $76 billion by the year 2015. We are much much sure to see an exponential rise in businesses which have their online presence.
To start a business, it is quite easier with the help of a web developer to set up an online website to showcase your information or even sell products or services online.
It was never so easier to have a global coverage for your business until the internet came into existence. The following are the most used online marketing strategies:-
SEO – Search Engine Optimization is a long term organic visibility campaign via the use of various techniques to bring a website among top 10 links. It is a more trusted search result.
SEM – Search Engine Marketing is a way of displaying your ads over the entire web including search engines as well as display networks. You also have the option to select devices where your ads are displayed, for example tablets, computers, mobile phones, etc.
SMM – Social Media Marketing has recently become very popular and has actually brought a major revolution in the internet marketing era. You can use some of the most popular social networks like Facebook, Twitter, Linkedin, etc. to display your ads. As the number of users on social networks has been increasingly exponentially, you will find more traffic for your business and potential customers over social networks.
PPC – Pay Per Click Services are actually what they literally mean. Yes, it means that your Ads are displayed on various websites, blogs and forums, search engines, etc and you pay only for the number of clicks made by visitors. These visitors come to your site looking for the service you offer and hence may be your potential customers.
Impact on ROI
Now that you’ve understood the above mentioned major online marketing techniques, you would be wondering as what would be the returns on your investments. Of course, online marketing involves financial investments, sometimes as per your budget and sometimes beyond your pocket affordability. However, when we talk about online marketing, you always do have the choice to limit your budget to what you can actually afford.
While SEM, SMM & PPC are said to be temporary services or say Ad campaigns that fetch you leads only till the time you run the Ad and keep paying the Ad agencies like Google, Yahoo, Bing, Youtube, etc. These 3 techniques usually give you ROI between the range of 200% to 800%.
SEO being a long term lead generation technique, keeps you visible on search engines for a longer time, giving you ROIs of about 40% to 5000% . This is one of the best and most trusted marketing strategies. SEO is cheaper too in comparison to SEM, SMM & PPC. But the point to be noted is that SEO should be a continuous process. To get higher ROI, you should choose a good SEO company who can help you with SEO executives with minimum 2-3 years of experience in search engine optimization.
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