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How to retrieve your website and improve your keyword search result?

 The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.

improve your keyword search result

Google Penguin 2.0 Update:
Google Penguin 2.0 Update focus on the web sites that follows link farming methods and poor inter/cross linking strategy. The websites that are getting irrelevant Backlinks is the main target in this update. Matt Cutt announced that 2.3% of English-US queries were affected in this update, not only English queries but other languages also. Hundreds and thousands of web sites were affected in this update.
How to retrieve your website?
Now all of the SEO peoples wondering to know the ways to retrieve their web site. I can easily say the ways but the process is really hard. These are some steps that you have to follow.
Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links. Analyze all the links and Disavow the links which are not related to your website’s theme.
Step2: Check all your outbound links and remove all low quality links. Go to your website and analyze each and every page for irrelevant and bad links. Check your footer, Side bar also.
Step3: Generate Quality Links from High PR sites. Because Google now concentrates mainly on number of quality Backlinks and not on quantity of Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your site but getting single backlink from relevant high pr site is good. Try to get backlinks from .gov site and .edu or .org site. Submit your sites in directories like DMOZ and Yahoo Directories which are the top most directories in the world. All try to submit your websites on Boing Boing and Huffington Post etc.
By doing all those things you can retrieve your website in the next Penguin update. Please don’t try to use reconsideration Request. Because google didn’t manually penalize your site but it is an algorithm Updation so wait until next Updation comes.   

Different keywords require different SEO tactics

Getting high rankings hasn’t become easier with Google’s recent updates. Fortunately, it is still possible to get high rankings if you do the right things. Depending on your target keywords, you have to do different things to get high rankings.

Long keywords: on-page optimization has a high impact

If you target long keywords with little competition, the value of on-page optimization is very high:

On-page optimization vs link building

Say you want to be listed for the search term “the knoxville ornithologists club t-shirts” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase.

If you target more competitive keywords, you need more backlinks to get high rankings in the search results.

2. More competitive keywords: on-page optimization remains important

On-page optimization is the basis for high rankings on Google and other search engines.

By optimizing a web page for a keyphrase, you tell search engines that the web page is relevant to that keyphrase. If more than one web page has been optimized for that keyphrase (which is usually the case) then the web page with the best inbound links will get the highest position in the search results.

For example, the website www.cnn.com has very many backlinks. Although cnn.com has so many backlinks, they do not rank for the keyword “the knoxville ornithologists club t-shirts” because the website has not been optimized for that keyphrase.

3. First things first: optimize your web page content, then work on the backlinks

If you want to get high rankings for a keyword, the first step is to optimize one of your web pages for that keyword. Then work on the links that point to the optimized web page to outrank other websites that have been optimized for the same keyword:

Competitive keywords: better SEO

4. The more pages you optimize the better

When you optimize your website, optimize different pages of your website for different keyphrases. Start with longer keyword phrases that don’t have much competition and then proceed with more competitive keywords.

As soon as Google knows that your website is relevant to the topic, it will be much easier to get high rankings for more competitive keywords.

The more pages of your website you optimize for different but related keywords, the better.

5. It’s not necessary to have more links than your competitors

It’s not always necessary that you have more links than your competitors. You need better links.

Don’t focus on quantity, focus on quality. Getting hundreds of links from a link farm won’t help your website as much as a few dozen links from relevant web pages with authority.

If your website has both optimized web pages and good inbound links then it will be easy to outrank web pages that only have one of these factors.

Social Media Marketing for Business

Social Media Marketing for BusinessSocial Media Marketing for Business :It is time to open your mind to the importance of social media marketing as it relates to search engine rankings. SEO Inc. has been providing social media marketing services for clients for several years and one thing that is clear is that our clients that are involved and committed the most to social media also have the best search engine rankings. If you don’t believe us, maybe you need to hear what the top experts in the search industry have to say about the importance of social media marketing in SEO and how “social signals” impact your website’s ability to get rankings.

Everyone in the SEO industry knows Matt Cutts, but if you don’t here is a little mini bio: Matt works in the search quality group at Google and is basically the spokesman for them on important topics like Google’s efforts to combat link spam and enforcement of Google’s webmaster guidelines. In this video Matt is basically saying to get involved in social media if you want to stimulate organic link popularity to your website.

What Social Signals Do Google & Bing Really Count?

This article has quotes directly from engineers at Google and Bing that state “social signals” such as Retweets and Facebook shares are factored into their ranking algorithms. It is our opinion that these are taking on more and more prominence and building a robust social presence not only helps but is absolutely necessary to achieve success in search.

Facebook + Twitter’s Influence on Google’s Search Rankings Summary:

This article from SEOMoz shows that through testing, they have been able to determine that social metrics are well correlated with higher rankings. It also has data which indicates that the previously held belief that Twitter’s weight in the algorithms may not be as strong as originally believed and Facebook’s value is stronger than most experts thought.

Search Engine Optimization ROI

Search Engine Optimization may not be the only component of your overall Internet marketing strategy, but we believe it should be the foundation. Traffic from search engines remains the most effective, highest converting traffic on the Internet. Our enterprise Professional Search Engine Optimization services can typically generate increases in organic search traffic ranging from 100% to 15,000%.

 

SEO for Google: 9 Things You Should Expect This Summer

SEO for Google: Things You Should Expect This SummerHere are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set in stone and it should be taken with a grain of salt.

1. Next Generation of Penguin – Penguin 2.0

This update is to try and target more black hat web spam. The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.

2. Advertorials

Many advertorials (a.k.a., native advertising) violate Google’s quality guidelines. More importantly, they should not flow PageRank.

Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Cutts did clarify there is nothing wrong with advertorials, simply that they don’t want them to be abused for PageRank and linking reasons. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising.

3. “Payday Loans” in .co.uk

Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. For those that play in that space, however, you’re out of luck since Cutts isn’t revealing exactly how they are dealing with it, just that it will be happening.

He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy.

4. Devaluing Upstream Linking

Again, Cutts isn’t going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue.

5. Hacked Sites

They want to roll out a next generation of hacked detection, as well as being able to notify webmasters better. They would like to be able to point webmasters to more specific information, such as whether they are dealing with malware or a hacked site, and to hopefully clean it up.

6. Authority

If Google’s algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites.

7. Panda

They are looking for some additional signals for sites that are in the “gray area” or “border zone”, and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.

8. Changes to Cluster of Results From the Same Site

If you’re doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages.

Google is looking into a change where once you have seen a cluster of results from the same site, you will be less likely to see more and more from that same site as you go deeper. Cutts mentioned this as being something that came specifically from user feedback.

Content Marketing:Its all about targeting

Content Marketing:Its all about targetingContent Marketing:Its all about targeting

when it comes to search volume. It’s definitely not something new, but apparently the term is sufficiently self-explanatory at CEO- and manager level to have earned content marketing a place on the product menus of sales-driven SEO and online marketing agencies.there are two types of content marketing. The traditional, century-old form is to publish content in order to acquire customers. More recently, publishing content in order to acquire links has also been labeled as content marketing, but that this is fundamentally different from the original. Sure, it can eventually lead to the same results (more sales), but the initial goals are different. You’re either marketing your product through content, or you’re marketing your content.

Well, everyone can use content to effectively build links in a profitable way, but only with the right strategy. When defining the most suitable approach.

Different situations require different approaches. Try to find out what you need most in your situation, by taking a close look at your competition with tools like CognitiveSEO or MajesticSEO. Not to see what you can copy, but for a SWOT analysis. You know, just like in old school marketing. To identify weaknesses in your link profile that need to be addressed, but also to spot opportunities or threats.

If it turns out that your link profile lacks relevance (you’ve got lots of links, but almost zero from your own industry), you’ll need a different approach than when you simply need volume. And the needs of an established, authoritative website are different from a relatively new site.

Target Emotions:

Our normal behaviour is to digest content. Read, see, view, move on. But strong emotions can make people act different from their normal behaviour. It can make people take action, in stead of proceeding with their passive, digestive behavior. The stronger the emotion, the more effort someone will take to get the word out (Like vs. Link).

If you target the right emotions, you might be able to (subtly) persuade them to take action, by sharing your content. This might sound manipulative, but this is all what marketing is about: persuading people into taking specific actions.

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