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Managing and Maximizing Content in Social Media:

Managing and Maximizing Content in Social Media:

Managing and Maximizing Content in Social Media:

social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how brands tell their story and connect with customers. And content is what ultimately drives leads and sales.

You need to put thought and structure behind the content you create and share on social media profiles. Start with these seven tips for managing and maximizing content in social media.

In addition to the standard methods of audience discovery – industry research, focus groups, and brand surveys – you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.

Provide Value
Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn’t seem like marketing, even though we know it is by nature. It’s providing long-term awareness and brand recall. It’s making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you’re the first brand that comes to mind.

Expand Your Conversation


Brands, especially B2B brands, have a tendency to be egocentric. They talk only about themselves ad nauseam – their products, services, features, benefits, staff, culture, financials, and on and on. Customers don’t want to hear about this. They’re egocentric, too, and want to know what else your brand can do for them.

Content pillars provide a creative filter and platform that is rooted in customer needs, brand voice and personality, and business objectives.

Look Beyond Facebook and Twitter
Creating content doesn’t automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones.

Methods for Upping Your Current Web Design Skills

Methods for Upping Your Current Web Design SkillsAll great designers are constantly improving their skills. There has never been a successful designer, or anyone of another profession for that matter, that has stopped at a certain point and said, “Good enough”

STUDY UI DESIGN PATTERNS:

Check out websites like UI-Patterns.com to explore the best user interface patterns for the web. They come in nearly every category, and can provide great new ideas to get you out of your own interface rut.

 SEO TECHNIQUES:

Many clients love a designer that offers SEO services. Whether you’d like to do this or not, though, learn more about how to create and code websites that are SEO friendly. By adding it to your resume, you’re helping your client’s websites more, and therefore helping yourself more. The more successful your client’s website, the more referrals you’ll be able to get!

LEARN WEB DESIGN TRENDS:

Trends are never something a web designer should solely rely on, but learning new trends is a great way to keep up with technology, and to keep you as a designer out of a rut.

KNOW TYPOGRAPHY WELL:

Keep in mind that what will be viewed most on any website you design will be the text. Know how to design this text well. Having a good understanding of typography involves math, a good vocabulary of fonts, and more advanced technologies such as SIFR and Cufon. Learn about these things and learn how to use them.

ATTEND CONFERENCES AND EVENTS:

Many web designers overlook the importance of attending web design conferences and events. They are a great place to network and to learn new things. Sometimes, the cost of the conferences is what gets many designers: they all have registration fees, and for many, the cost of traveling is an issue as well.

 CONVERT YOUR OWN DESIGNS:

If you don’t already, begin converting many of your own designs from PSD to HTML and CSS. Many web designers choose not to do this on their own because it’s time consuming and can be boring if it’s just not something one likes to do.

How to Create An Internet Marketing Strategy

How to Create An Internet Marketing Strategy

How to Create An Internet Marketing Strategy: Internet marketing strategy can increase sales to extend for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more.

Develop your brand name and image before communicating with your market:

In today’s marketing world, a brand name and image is as important as the strategy itself. Your brand makes you recognizable amongst competitors, so pick a name, trademark, website, letterhead and business plan before launching a strategy.

Study your competitors:

Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies of your largest competitors, so you know what works in your given market.

Study your market:

Decide if you are part of a niche market. If so, you will want to center your strategy on that demographic, instead of all Internet consumers.
Choose your ideal consumer. Decide who your demographic is, in order to target it with your strategy. Focus the majority of your online marketing budget on your ideal demographic.

Create a multi-faceted Internet marketing strategy:

  • In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:
  • Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.
  • Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product. They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.
  • Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.
  • Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don’t have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

Set up tracking capabilities for all of your campaigns:

The easiest way to do this is to set up a Google Analytics account through your main Google account. Create a campaign for each facet of your strategy so that you can look back later and see which ones had the best return on investment (ROI).

Consider buying print ads that cater to your market that also launch at the same time as our Internet marketing campaign. Track this ad by buying a similar domain name that redirects to your site. Let a Google Analytics campaign track the success of the print ad, in comparison to your Internet marketing, through this other domain.

Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.

Pay-Per-Click Advertising: Joining Analysis and Action for PPC Success

What is pay per click advertising?
Pay-per-click is one of the SEO service .Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear, and is hence it can also be referred to as keyword advertising.

Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.

Software for pay-per-click advertising:WordStream’s pay per click advertising software harvests your AdWords data and provides it to you in a way that makes the action step much clearer; this data includes:

  •   Keywords and conversion numbers
  •   Information from Google AdWords regarding bid pricing and ad performance
  •   Negative keyword suggestions

WordStream’s gives you all the suggestions and online marketing tools you need to take pay per click advertising action:

  •     Creating keyword groups
  •     Turning keyword groups into ad groups
  •     Creating pay-per-click ads
  •     Designating negative keywords

Pay Per Click Advertising Made Easy:
WordStream gives you the opportunity to improve your team’s productivity and efficiency by housing everything you need for Google pay per click advertising in one central interface. From WordStream’s integrated dashboard, you can take a number of actions that will benefit your pay per click ads. You’re able to:

  •     Research new keywords
  •     Segment and group your keywords
  •     Blacklist negative keywords and keyword groups
  •     Monitor your AdWords advertising results
  •     Create Google AdWords text ads
  •     Establish your minimum and maximum bid

pay-per-click made easy

 

 

 

 

 

WordStream’s Keyword Management Solution Makes PPC Advertising Easy
Get started with turning your keyword groups into tangible pay-per-click campaign results with WordStream’s keyword management solution. Take charge of your PPC advertising:

  •    Try WordStream Free Today
  •    Request a Live Demonstration
  •    Sign up for our Search Marketing Webinar
  •    Subscribe to our Newsletter

Tips For Hiring The Right SEO Firm

Tips For Hiring The Right SEO FirmA nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.

Decide what you need:Do you need link removal, reputation management, a one time SEO audit, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO firms frequently offer? If you’re not sure what you need, start by figuring out the job to be done. Do you want to grow sales by 20% over the next 12 months, or leads by 50% over the next six months? Is your goal increased rankings, or do you just need the boss to know that someone is working on SEO and then you can check this bothersome item off your to-do list? Have a goal in mind by which you will measure the success of your engagement with your SEO firm, and make that goal the center of your communication with them. If you can’t measure how successful your SEO efforts are, you’re less likely to be successful with them.

Get multiple consultations, but keep it secret: Once you know what you want, sit down with an SEO firm, in person or by phone or email, that seems reasonably qualified and ask them to help you figure out what you need to do. Most SEO firms will gladly offer a free consultation because they know by doing so they have a chance to impress you and win your business. This time will also help you to know if you like the firm and the people you’ll be working with.

Get case studies and references: The #1 question you want answered from an SEO firm is “Are you going to help me get my job done?” When you go climbing in the Himalayas you want an experienced Sherpa. Without being able to see the future, the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you.

Make the firm tell you stories: A good SEO firm executes tactically. A great SEO firm does that, but is highly creative as well, and creative people tell good stories. Stories also allow you to get a truer vision of what the SEO firm is all about. Case studies and references are like looking up someone’s LinkedIn profile. You should do that before hiring an employee, but you wouldn’t hire someone based exclusively on their LinkedIn profile. You’d also want to hear them tell you stories about their background, experience, and successes and failures.

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