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Social Media Marketing for Business

Social Media Marketing for BusinessSocial Media Marketing for Business :It is time to open your mind to the importance of social media marketing as it relates to search engine rankings. SEO Inc. has been providing social media marketing services for clients for several years and one thing that is clear is that our clients that are involved and committed the most to social media also have the best search engine rankings. If you don’t believe us, maybe you need to hear what the top experts in the search industry have to say about the importance of social media marketing in SEO and how “social signals” impact your website’s ability to get rankings.

Everyone in the SEO industry knows Matt Cutts, but if you don’t here is a little mini bio: Matt works in the search quality group at Google and is basically the spokesman for them on important topics like Google’s efforts to combat link spam and enforcement of Google’s webmaster guidelines. In this video Matt is basically saying to get involved in social media if you want to stimulate organic link popularity to your website.

What Social Signals Do Google & Bing Really Count?

This article has quotes directly from engineers at Google and Bing that state “social signals” such as Retweets and Facebook shares are factored into their ranking algorithms. It is our opinion that these are taking on more and more prominence and building a robust social presence not only helps but is absolutely necessary to achieve success in search.

Facebook + Twitter’s Influence on Google’s Search Rankings Summary:

This article from SEOMoz shows that through testing, they have been able to determine that social metrics are well correlated with higher rankings. It also has data which indicates that the previously held belief that Twitter’s weight in the algorithms may not be as strong as originally believed and Facebook’s value is stronger than most experts thought.

Search Engine Optimization ROI

Search Engine Optimization may not be the only component of your overall Internet marketing strategy, but we believe it should be the foundation. Traffic from search engines remains the most effective, highest converting traffic on the Internet. Our enterprise Professional Search Engine Optimization services can typically generate increases in organic search traffic ranging from 100% to 15,000%.

 

SEO for Google: 9 Things You Should Expect This Summer

SEO for Google: Things You Should Expect This SummerHere are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set in stone and it should be taken with a grain of salt.

1. Next Generation of Penguin – Penguin 2.0

This update is to try and target more black hat web spam. The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.

2. Advertorials

Many advertorials (a.k.a., native advertising) violate Google’s quality guidelines. More importantly, they should not flow PageRank.

Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Cutts did clarify there is nothing wrong with advertorials, simply that they don’t want them to be abused for PageRank and linking reasons. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising.

3. “Payday Loans” in .co.uk

Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. For those that play in that space, however, you’re out of luck since Cutts isn’t revealing exactly how they are dealing with it, just that it will be happening.

He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy.

4. Devaluing Upstream Linking

Again, Cutts isn’t going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue.

5. Hacked Sites

They want to roll out a next generation of hacked detection, as well as being able to notify webmasters better. They would like to be able to point webmasters to more specific information, such as whether they are dealing with malware or a hacked site, and to hopefully clean it up.

6. Authority

If Google’s algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites.

7. Panda

They are looking for some additional signals for sites that are in the “gray area” or “border zone”, and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.

8. Changes to Cluster of Results From the Same Site

If you’re doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages.

Google is looking into a change where once you have seen a cluster of results from the same site, you will be less likely to see more and more from that same site as you go deeper. Cutts mentioned this as being something that came specifically from user feedback.

Content Marketing:Its all about targeting

Content Marketing:Its all about targetingContent Marketing:Its all about targeting

when it comes to search volume. It’s definitely not something new, but apparently the term is sufficiently self-explanatory at CEO- and manager level to have earned content marketing a place on the product menus of sales-driven SEO and online marketing agencies.there are two types of content marketing. The traditional, century-old form is to publish content in order to acquire customers. More recently, publishing content in order to acquire links has also been labeled as content marketing, but that this is fundamentally different from the original. Sure, it can eventually lead to the same results (more sales), but the initial goals are different. You’re either marketing your product through content, or you’re marketing your content.

Well, everyone can use content to effectively build links in a profitable way, but only with the right strategy. When defining the most suitable approach.

Different situations require different approaches. Try to find out what you need most in your situation, by taking a close look at your competition with tools like CognitiveSEO or MajesticSEO. Not to see what you can copy, but for a SWOT analysis. You know, just like in old school marketing. To identify weaknesses in your link profile that need to be addressed, but also to spot opportunities or threats.

If it turns out that your link profile lacks relevance (you’ve got lots of links, but almost zero from your own industry), you’ll need a different approach than when you simply need volume. And the needs of an established, authoritative website are different from a relatively new site.

Target Emotions:

Our normal behaviour is to digest content. Read, see, view, move on. But strong emotions can make people act different from their normal behaviour. It can make people take action, in stead of proceeding with their passive, digestive behavior. The stronger the emotion, the more effort someone will take to get the word out (Like vs. Link).

If you target the right emotions, you might be able to (subtly) persuade them to take action, by sharing your content. This might sound manipulative, but this is all what marketing is about: persuading people into taking specific actions.

Pay-Per-Click Marketing

Pay-Per-Click Marketing:

Pay-per-click (PPC) marketing is complex. It attempts to satiate three distinct appetites:

Searchers – People click on paid search ads more often than any other form of digital advertising. They don’t mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs.

Engines – The search engines are forced to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

Advertisers – Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product.

What is PPC (pay per click) marketing? Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns.

By using WordStream and recognizing the importance of keyword taxonomy based on actual data in your campaigns, you can expect to:

Grow Your Customer Base – Connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query.
Lower Costs – Enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Marketing Success With WordStream Pay-Per-Click Management Solutions;

Identifying Keywords for Your Pay-Per-Click Marketing Campaign

Google Ad Keywords

Building a keyword list is a crucial part of pay-per-click business marketing, and organizing that list is equally important. You need to identify terms that will drive traffic while ensuring that those terms are relevant to your site.

More Keywords Means More Impressions – Creating an expanded list of keywords means that your ad will show against a greater number of search queries

The Impressions Are Relevant – You know that the impressions are relevant to your business, because they are derived from your personalized AdWords account

The Traffic Improves with Time – WordStream is an iterative, learning machine. The PPC management software offers keyword discovery and negative keyword tools so that you can constantly strengthen and streamline your existing keyword database while you expand to new keyword opportunities.

Check Your Pay-Per-Click Marketing Progress

Use AdWords Performance Grader to See How Your Campaign Measures Up

Google Ad Keywords

Once you’ve established your AdWords campaign, you can use Wordstream’s AdWords Performance Grader to check your progress. The Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as:

Quality Score
Text Ad Optimization
Impression Share
Click-Through Rate
Use of Negative Keywords

The AdWords Performance Grader’s expert analysis shows you where and how to make improvements to your AdWords campaign that will improve your performance and save you money. Following PPC best practices have never been easier with our free report.

Social Media Marketing works

Social Media Marketing worksSocial Media Marketing: Studies have shown that an overwhelming majority of consumers visit blogs, forums, video search engines, and other social media sites to obtain information about an online retailer before they purchase its goods or services. In other words, without active social media management of your brand and reputation, traditional marketing strategies will have little impact on your online audience.

Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals.

However, many social media sites have evolved and people have found ways to use them for business purposes as well. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post.

If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website.

Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.

How does a search engine work?

A search engine copies webpages, stores information about the content on those webpages, and uses that information to respond to a search. When a person enters topical words into an engine, the search engine presents a list of pages with sites ranked according to relevance.

What are the long term benefits of Social Media Marketing?

  • Networking
  • Buzz
  • Brand equity
  • Creating trust in a brand
  • Reputation Management
  • Traffic
  • Links for SEO

How do I know if social media marketing is working?
While it is hard to track the results of social media marketing, there are usually ways to tell if your campaign is working. There are several things you can do:

  •  Check your website stats and look at your referring logs to see if you are getting  any referrals from social media sites.
  •  Ask your site visitors and callers how they found you.
  •  Keep track of your referrals and see if you are being referred business as a result of your involvement in social media.

The SEM Specialist
The SEM specialist’s primary job is to help you develop a website that wins high rankings, while simultaneously offering an innovative Internet experience that is irresistible to potential customers. Running paid search and link popularity campaigns are two other areas of the SEM specialist’s responsibility; we’ll get to those in a moment.

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