The Inbound Marketing industry is constantly changing and sees a ton of new, useful information on the regular. Keeping up on the latest industry knowledge is key; but what are the most popular avenues to stay up to date on the latest industry trends?
Surprise! (Not really.) 93.97% of Marketers use blogs as their go-to source to keep up with the latest industry shifts. Not too far behind were Social Media at 74.01% and Online Guides at 73.37%.
Of those surveyed, 45% say they spend more than 2 days per month researching and learning about the latest trends in SEO—more than any other area of digital marketing. I think it’s fair to say SEOs are like a bunch of sponges soaking up water. Except in this case, the water is actually knowledge. SEOs = Content Carnivores!
Key takeaway: Budget increases are helping companies implement more marketing automation.
The results from the Moz Industry Survey reveal that Digital Marketers will have increased budgets in 2014, if projections stand correct. That’s great news for the industry as a whole and shows the SEO industry continues to grow.
Key takeaway: Create a strategy so you have time for the king.
It is clear that Content is, and will continue to be, king of 2014. A large percentage of B2B Marketers are or plan to spend a decent amount of their budgets on Content this year, but it looks like there is still plenty of room for improvement. Data from CMI indicates 49.5% of Marketers don’t have a documented content strategy and are challenged with producing engaging content.
Key takeaway: Use the network your target demographic is using.
Facebook continues to be the Social network of choice for most internet users, though some suggest it has reached its peak usage from the younger demographic. Despite those claims, Facebook continues to have the highest frequency of Social Media site use with 63% daily visits, according to PEW Research Center. With the highest number AND the most engaged users, Facebook continues to dominate the social landscape.
The key takeaway with Social Networks boils down to what channel your target market happens to be using. For example, if you are primarily targeting a female audience, consider focusing on Pinterest. According to a survey from Pew Research Center, one third of women in the U.S. use Pinterest. If you are able to focus on multiple Social Networks, look at the cross tabulation of Social Platforms for your target demographic to help determine where you should allocate your time and effort.