All great designers are constantly improving their skills. There has never been a successful designer, or anyone of another profession for that matter, that has stopped at a certain point and said, “Good enough”
STUDY UI DESIGN PATTERNS:
Check out websites like UI-Patterns.com to explore the best user interface patterns for the web. They come in nearly every category, and can provide great new ideas to get you out of your own interface rut.
Many clients love a designer that offers SEO services. Whether you’d like to do this or not, though, learn more about how to create and code websites that are SEO friendly. By adding it to your resume, you’re helping your client’s websites more, and therefore helping yourself more. The more successful your client’s website, the more referrals you’ll be able to get!
LEARN WEB DESIGN TRENDS:
Trends are never something a web designer should solely rely on, but learning new trends is a great way to keep up with technology, and to keep you as a designer out of a rut.
KNOW TYPOGRAPHY WELL:
Keep in mind that what will be viewed most on any website you design will be the text. Know how to design this text well. Having a good understanding of typography involves math, a good vocabulary of fonts, and more advanced technologies such as SIFR and Cufon. Learn about these things and learn how to use them.
ATTEND CONFERENCES AND EVENTS:
Many web designers overlook the importance of attending web design conferences and events. They are a great place to network and to learn new things. Sometimes, the cost of the conferences is what gets many designers: they all have registration fees, and for many, the cost of traveling is an issue as well.
CONVERT YOUR OWN DESIGNS:
If you don’t already, begin converting many of your own designs from PSD to HTML and CSS. Many web designers choose not to do this on their own because it’s time consuming and can be boring if it’s just not something one likes to do.