Partners Are Pillars Of The Brand

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The last year witnessed major changes in digital and imaging companies. We can note the rising importance of Wi-Fi-enabled devices and networking. 2012 also saw increased awareness about the environmental impact of printing and a preference for low power consumption and bio-degradable material.

Global trends

Worldwide trends can be summarized as the 3Cs: controlled printing, confidentiality and color. Because of the economic slowdown, companies are driven to reduce the cost of printing and revamp their printing architectures. The proliferation of multiple devices, connectivity, mobility, color and the print-anywhere concept will continue to drive newer ways of printing. More electronic communication and the increasing trend toward controlled printing will drive new application and service domains. Digitization has increased accessibility, saved storage space, and enabled increased data preservation. Digitization solutions will range from digital microfilming to document and printing solutions.

Company Snapshot

Printing trends can be summarized as 3Cs: controlled printing, confidentiality and color
A paperless office, streamlined workflow optimization of storage, readiness and accuracy of data, security and digital color printing are trends driving managed document services
The trend of Wi-Fi-enabled devices and inkjet printers will open the doors to a new range of innovative software applications
Managed print services will become a crucial tool for large organizations to enable cost-efficient business continuity

In 2013, inkjet printers will be in great demand both at the B2B and consumer level. After adverse trends in the last few years, customers are realizing the cost-effectiveness and software opportunities inkjet printers offer. Innovative inkjet printers are already fast becoming household lifestyle products.
Due to demand by enterprises for energy efficiency, cost-effectiveness and optimization, managed document services (MDS) will be another important trend in 2013. MDS will provide end-to-end services to achieve your goals for continuous business process improvements.

In addition, managed printing services (MPS) have a very bright future. MPS enables users to print anywhere and anytime, and reduces IT support costs by 20-30 percent.
Challenges for CIOs

With constrained budgets, CIOs are facing questions such as how they can reduce printing and imaging costs. There are also issues surrounding the awareness about MDS and the need for office automation solutions. The first thing on a CIO’s mind is paper management to go green. Along with a paperless office and streamlined workflow optimization of storage, the readiness and accuracy of data, and security and digital color printing, are the latest trends in MDS.

2013 will be a year of challenges and opportunities for digital and imaging companies. The rising trends of Wi-Fi-enabled devices and inkjet printers will open the doors to new and innovative software applications
On the other hand, office automation catapulted corporate environments into a different realm altogether. In this rapidly changing business world, the strength of an organization’s communication procedures is one of the most crucial factors for its success.

As India gets more globalized, it becomes imperative for organizations to adopt new technologies in order to streamline their business processes and become more efficient. One of the biggest challenges faced by digital and imaging companies is the rupee depreciation which has increased the cost of imports and has, in turn, impacted the customer’s bottomline. Other major challenges include the continuous escalation of cost structures and expansion of service reach to more tier-2 and -3 cities.

Pillars of success

Channel partners are the pillars of brand success in India. It is essential to understand their requirements in order to have a strong and beneficial relationship. Devising clear channel-friendly strategies will help partners to increase their revenue and profits. However, not all trends are applicable in the context of local market needs. It is therefore very important to develop local strategies after extensive market research.
2013 will be a year of challenges and opportunities for digital and imaging companies. The rising consumer trends of Wi-Fi-enabled devices and inkjet printers will open the doors to a whole new range of innovative software applications. Meanwhile, MPS will become a crucial tool for every large organization to enable cost-efficient and effective business continuity.

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