Oh ! So you’re here again hunting for the Penguin. But my friend, this penguin is not the bird but a Google anti-spam algorithm. If you’re a guy aware of search engine rankings stuff, you definitely are familiar with these techie terms.
Penguin is a smart algorithm that searches for websites that appear in top search results as a result of spamming techniques being used to rank on Google. Even though some webmasters have been spamming their websites rank on top and Penguin takes care of this. The recently launched Penguin 2.1 has hit many spamming sites and the same has been reported by many webmasters. It primarily looks for sites that have been buying paid links to rank better. If you too have been spamming, I’m sure you’re here to read this short story hunting for an answer as how to deal with it ?
Dealing with Penguin is not easy. It is also not possible to submit a re-inclusion request to Google. If you do that, it would all be in vain. It’s to the fact that Penguin is an automated spam algorithm and if it has hit you hard, you’re a spammer, so Google identifies you that way and of course it wouldn’t help the spammers activities.
The only way to deal with it is to remove all the data from your website that is spam, do not use buy paid links or illegal techniques and strategies to achieve better visibility on Google search engine. After the data has been removed, your sites will be back to their previous ranks, if you’ve really worked hard to be genuine. There’s no other way and I hope you’ll do the best possible to maintain rankings. Because you know it damn better as visibility on Google means what !
Thank you for reading, please leave your comments below if you’ve any questions ?