The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.
Google Penguin 2.0 Update:
Google Penguin 2.0 Update focus on the web sites that follows link farming methods and poor inter/cross linking strategy. The websites that are getting irrelevant Backlinks is the main target in this update. Matt Cutt announced that 2.3% of English-US queries were affected in this update, not only English queries but other languages also. Hundreds and thousands of web sites were affected in this update.
How to retrieve your website?
Now all of the SEO peoples wondering to know the ways to retrieve their web site. I can easily say the ways but the process is really hard. These are some steps that you have to follow.
Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links. Analyze all the links and Disavow the links which are not related to your website’s theme.
Step2: Check all your outbound links and remove all low quality links. Go to your website and analyze each and every page for irrelevant and bad links. Check your footer, Side bar also.
Step3: Generate Quality Links from High PR sites. Because Google now concentrates mainly on number of quality Backlinks and not on quantity of Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your site but getting single backlink from relevant high pr site is good. Try to get backlinks from .gov site and .edu or .org site. Submit your sites in directories like DMOZ and Yahoo Directories which are the top most directories in the world. All try to submit your websites on Boing Boing and Huffington Post etc.
By doing all those things you can retrieve your website in the next Penguin update. Please don’t try to use reconsideration Request. Because google didn’t manually penalize your site but it is an algorithm Updation so wait until next Updation comes.