Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand.
Below, some examples of how you can use social media to help ensure ranking as highly as possible in Google for your “personal brand.”
Blogging. Blogging is an excellent method of building a strong reputation within an industry. If hundreds or even thousands of people are subscribing to read your content and expert opinions, then this is clearly something you want searchers to find when they come looking for you online.
Most blogs are likely to be hosted on either a company or personal domain and the natural links generated should help to ensure this has a strong reputation in the search engines.
Guest blogging. If you work hard on your own blog and keep it fresh with useful content, you can normally expect to rank for two of the top ten listings in Google at best. However, in addition to this you may have opportunities to guest blog at similar related websites.
Twitter. Similar to blogging, Twitter is an excellent method of building a strong online reputation within an industry. If you can build a following of relevant users by providing valuable tweets, you’ll probably find that your profile page will be highly regarded in the search engines too.
If potential clients are looking for more information about you, then a Twitter profile containing expert advice and related conversations is going to help strengthen your reputation in the eyes of the searcher.
Business social media networking. Many people have profiles on business networking sites such as LinkedIn and Plaxo. These are great sites to show a professional profile containing your career history to browsing users, letting them know straight away the company you are currently working for, if people are looking to contact or reconnect with you.
Online presentations. If you’ve spoken at a conference, seminar or workshop, upload your presentation to SlideShare and Scribd. This will allow people to view and download your presentations, plus it’s another chance to optimize for your name (or company name) and show that you are a highly respected speaker.
Online video. Similar to online presentations, if you have any video recordings of conference or seminar speaking events then upload the ones you find appropriate to online video sites such as YouTube and Vimeo.
Social media networking. Once you have targeted the main positive listings you want to appear in the search engines, why not try controlling even more real estate with some more neutral listings? The obvious ones are profile pages on sites such as Facebook (grab that vanity URL!), Flickr, Digg and StumbleUpon.