Pay-per-click (PPC) marketing is complex. It attempts to satiate three distinct appetites:
Searchers – People click on paid search ads more often than any other form of digital advertising. They don’t mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs.
Engines – The search engines are forced to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.
Advertisers – Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product.
What is PPC (pay per click) marketing? Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns.
By using WordStream and recognizing the importance of keyword taxonomy based on actual data in your campaigns, you can expect to:
Grow Your Customer Base – Connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query.
Lower Costs – Enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
Marketing Success With WordStream Pay-Per-Click Management Solutions;
Identifying Keywords for Your Pay-Per-Click Marketing Campaign
Building a keyword list is a crucial part of pay-per-click business marketing, and organizing that list is equally important. You need to identify terms that will drive traffic while ensuring that those terms are relevant to your site.
More Keywords Means More Impressions – Creating an expanded list of keywords means that your ad will show against a greater number of search queries
The Impressions Are Relevant – You know that the impressions are relevant to your business, because they are derived from your personalized AdWords account
The Traffic Improves with Time – WordStream is an iterative, learning machine. The PPC management software offers keyword discovery and negative keyword tools so that you can constantly strengthen and streamline your existing keyword database while you expand to new keyword opportunities.
Check Your Pay-Per-Click Marketing Progress
Use AdWords Performance Grader to See How Your Campaign Measures Up
Once you’ve established your AdWords campaign, you can use Wordstream’s AdWords Performance Grader to check your progress. The Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as:
Text Ad Optimization
Use of Negative Keywords
The AdWords Performance Grader’s expert analysis shows you where and how to make improvements to your AdWords campaign that will improve your performance and save you money. Following PPC best practices have never been easier with our free report.