Social Media Marketing: Studies have shown that an overwhelming majority of consumers visit blogs, forums, video search engines, and other social media sites to obtain information about an online retailer before they purchase its goods or services. In other words, without active social media management of your brand and reputation, traditional marketing strategies will have little impact on your online audience.
Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals.
However, many social media sites have evolved and people have found ways to use them for business purposes as well. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post.
If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website.
Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.
How does a search engine work?
A search engine copies webpages, stores information about the content on those webpages, and uses that information to respond to a search. When a person enters topical words into an engine, the search engine presents a list of pages with sites ranked according to relevance.
What are the long term benefits of Social Media Marketing?
- Brand equity
- Creating trust in a brand
- Reputation Management
- Links for SEO
How do I know if social media marketing is working?
While it is hard to track the results of social media marketing, there are usually ways to tell if your campaign is working. There are several things you can do:
- Check your website stats and look at your referring logs to see if you are getting any referrals from social media sites.
- Ask your site visitors and callers how they found you.
- Keep track of your referrals and see if you are being referred business as a result of your involvement in social media.
The SEM Specialist
The SEM specialist’s primary job is to help you develop a website that wins high rankings, while simultaneously offering an innovative Internet experience that is irresistible to potential customers. Running paid search and link popularity campaigns are two other areas of the SEM specialist’s responsibility; we’ll get to those in a moment.